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"But wait, there's more..."

07/01/2021 08:33:31 AM


They call us the people of the book and indeed we are. Books, whether physically bound or digital, are central to what it means to engage as a Jew in the world. That doesn’t mean that every one of us is incredibly well read, or that we might win some literature trivia contest, but what it does mean is that we take words, written words all the more so, seriously.

In Hebrew, the word for prayer book is Siddur, from the root samech, daled, reish or “seder” (yes the same seder as in the Passover Seder).  That root means “order,” the idea being that Jewish services have a certain order to them. However, our sages declared the prayer book for the High Holy Days as the Machzor, from the Hebrew root, chet, zayin, reish, meaning “return.”  Each and every year, we are invited to return to our life’s trajectories, our vision and motivations, our successes and our failures, and how we would like to seek to be ever better in the year to come.

Shma Koleinu is officially using a new Machzor (High Holy Day prayer book) this fall, and we are hoping that you will avail yourself of the opportunity to own your own. We have arranged for an excellent price of $36 for your own set of Mishkan Hanefesh, the High Holy day prayerbooks for Rosh Hashanah and Yom Kippur. 

But wait, there’s more.  For that $36, the books will be delivered to you at High Holy Days, but not before they have been embossed, at no extra charge, with your name. 

We have extended the deadline one week to next Thursday, July 8!  So order now! Click HERE to order.

Wed, August 17 2022 20 Av 5782